Design and Usability

Design & Usability provides an on page user experience delivering conversions, return on investment and profits. Many organisations fail to create good usability and customer experience that ultimately results in frustrations, delays and reduced ROI from web property.

A strong search campaign puts your web-site in front of your target audience conveying the right message at the right time when a potential customer is searching for a product or service. This is the ‘marketing’ or customer targeting element of search. However the ability to convert these visitors into revenue depends to a great extent on two types of factors- factors that are beyond our control such as macro economic trends, product pricing and competitor’s activity and those that we are able to influence such as conversion paths, graphic design, user experience, call to action etc.  

Spun has worked extensively in assisting companies meet their targets by tweaking the performance of their campaigns in areas such as click through ratios, improving bounce rates and click to conversion as an alternative to simply increase budgets.