Spun News

ASA could be granted new powers to regulate social media marketing

The UK's Advertising Standards Agency (ASA) could be granted new powers to regulate marketing messages on social networking websites.



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SEO and social media are key to website optimisation

For an online business to be successful, it needs a good website optimisation campaign.



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Brands 'must align social media with other website marketing strategies'

Twitter is the fastest growing social media channel among the Fortune 500, according to new research.



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Public sector urged to follow businesses and see SEO benefits of social networking

Growing numbers of private businesses, particularly those in the media and advertising industries, have come to see social networking sites as an ideal way means of not only keeping employees happy, but of improving search engine optimisation (SEO) marketing efforts for little or no financial outlay.



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To blog or not to blog?

Blogging can be a great tool for website promotion - as well as offering an instant update on news and opinions it also boosts networking capabilities and helps to put a personal 'front' on an organisation.



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Social media campaigns 'will intersect with other marketing opportunities'

Online marketers will intersect search engine optimisation (SEO) and social media campaigns with other forms of advertising next year, according to sector commentators.



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Businesses 'reluctant to invest in social media'

Many businesses have yet to invest any of their marketing spend on social media, despite it being hailed as one of the best ways for companies to engage with their customers.



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One-nineteenth of the world use Facebook

Facebook users now comprise one-nineteenth of the world's population, according to recent figures.



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Consumers 'more likely to share views via online social networks'

Good news for potential holiday home insurance customers as property prices continue to fall in most countries around the globe, according to new research.



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Twitter changes update message

Popular microblogging site Twitter has altered its update message from "What are you doing?" to "What's happening?"



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Internet Advertising Competition Awards launched

Online advertisers and website marketing agencies are invited to enter the annual Internet Advertising Competition (IAC) Awards.



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Socially engineered virus-carriers 'on the rise'

Anyone dealing with search engine optimisation may be interested to know that socially engineered virus-carriers are on the rise, according to security experts Sophos.



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Social media interaction 'requires a humble approach'

Social media interaction requires a back-to-basics approach to communication even for the largest firms, it has been claimed.



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Disappearing social media anonymity 'benefits marketers'

Removing social media anonymity allows marketers to glean a more accurate portrayal of their customers' personalities, it has been claimed.



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Tesco iPhone app praised for ease of use

Supermarket giant Tesco has boosted its online marketing channel with the launch of a new iPhone application. The retailer has launched its new Tesco Finder, which allows users to find the nearest Tesco store and look through the shop's product range.



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Blogs are not just for website marketing

Companies should approach blogs as a customer relationship management tool as much as a website marketing channel, it has been claimed.



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