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By william | 25 feb 2010 | General |
New guidelines are to be introduced to ensure soft drink companies and brands act responsibly in their website marketing communications.
By william | 12 feb 2010 | General |
Well-known internet sites might seem like the obvious location for people working in website marketing to place a brand online, but new research suggests big may not always be better.
By anant | 28 jan 2010 | General |
After a long wait, Steve Jobs has finally unveiled the iPad, Apple's spin on the slate PC.
By william | 24 dec 2009 | General |
The advertising industry could see online marketing channels really taking off in the new year, it has been predicted.
By anant | 14 dec 2009 | General |
The popularity of online shopping this Christmas is putting a strain on company websites and causing them to slow down, it has been revealed.
By anant | 02 dec 2009 | General |
One quarter of small and medium-sized UK firms are using social media as part of their online marketing strategy, it has been revealed.
By william | 27 nov 2009 | General |
Mobile marketing via text messaging may soon overtake traditional email advertising campaigns, according to software experts.
By alex | 25 nov 2009 | General |
Companies with an online presence should ensure that email marketing makes up part of their online promotional mix, it has been claimed.
By anant | 29 oct 2009 | General |
Online shopping has become significantly more important for rural residents, according to new research.
By william | 29 sep 2009 | General |
Revolution magazine recently reported a new generation of virtual worlds soon to launch. Second Life has been around for some time now, and has lost favour with a wide group of marketers and investors.Originally hailed as a ground-breaking way to increase brand engagement and target customers more effectively, few campaigns have sustained significant returns to make the investment viable.