Spun News

Soft drink association launches website marketing guidelines

New guidelines are to be introduced to ensure soft drink companies and brands act responsibly in their website marketing communications.



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Website promotion: Big is not always better

Well-known internet sites might seem like the obvious location for people working in website marketing to place a brand online, but new research suggests big may not always be better.



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Could the iPad revolutionise website marketing?

After a long wait, Steve Jobs has finally unveiled the iPad, Apple's spin on the slate PC.



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Online marketing - the one to watch?

The advertising industry could see online marketing channels really taking off in the new year, it has been predicted.



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Retail website promotion must be improved for Christmas

The popularity of online shopping this Christmas is putting a strain on company websites and causing them to slow down, it has been revealed.



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Social media 'central to small firms' online marketing'

One quarter of small and medium-sized UK firms are using social media as part of their online marketing strategy, it has been revealed.



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Mobile marketing 'may overtake email campaigns'

Mobile marketing via text messaging may soon overtake traditional email advertising campaigns, according to software experts.



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Email 'essential part of online marketing mix'

Companies with an online presence should ensure that email marketing makes up part of their online promotional mix, it has been claimed.



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Rural communities 'rely on online retailers'

Online shopping has become significantly more important for rural residents, according to new research.



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Virtual High Streets

Revolution magazine recently reported a new generation of virtual worlds soon to launch. Second Life has been around for some time now, and has lost favour with a wide group of marketers and investors.Originally hailed as a ground-breaking way to increase brand engagement and target customers more effectively, few campaigns have sustained significant returns to make the investment viable.



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