Spun Digital - Finding customers online

Online shopping has become significantly more important for rural residents, according to new research.

Social media interaction requires a back-to-basics approach to communication even for the largest firms, it has been claimed.

Google Analytics can be used by firms to measure short-term improvements in search engine optimisation (SEO), it has been claimed.

Removing social media anonymity allows marketers to glean a more accurate portrayal of their customers' personalities, it has been claimed.

Supermarket giant Tesco has boosted its online marketing channel with the launch of a new iPhone application. The retailer has launched its new Tesco Finder, which allows users to find the nearest Tesco store and look through the shop's product range.

Companies should approach blogs as a customer relationship management tool as much as a website marketing channel, it has been claimed.

If you have decided to use an external SEO Agency and have been provided with the enviable task of sourcing one, here are a few tips on how to go about cutting through the myriad of information, competing providers and charlatans out there in the market and finding the right fit.

All firms should put search engine optimisation (SEO) to use as it is not as competitive as they may think, one expert has stated.